How this site is paid, and what is labelled as advertising
This is a reference website. We are not a bookmaker and do not take bets. Anything on a page that is paid for is labelled Ad (short for Advertisement), and payment does not change which operators we list, how a check is read or the order of results. How the site itself is funded is to be confirmed in writing by the owner.
How this site earns money
The funding mode is to be confirmed by the owner: [funding statement and monetisation mode: to be supplied by the owner]. Until it is, this page makes no claim about who pays the site or how much.
What we can say from how the pages are built:
- Pages of explanation, checks and data carry no operator links in their text. Where a page names an operator, it links to the licence record or to a page the operator itself publishes, as a source.
- This test edition shows an advertising bar at the top of content pages, a bar at the bottom of the screen on phones, and an advertising card on the home page. Each is labelled Ad, with 18+ and a note that terms apply.
- The link in that bar goes first to a transit page under /go/, which then forwards the visitor. The data this page handles is described in the privacy policy and the cookies page.
- Pages in the system section, including this one and responsible gambling, show no advertising bar.
Where this stands: the funding mode is still to be confirmed by the owner; paid blocks are labelled Ad.
What is labelled Advertisement
A block or link is labelled Advertisement if the site may be paid for it or if it was placed by an advertiser. The label sits next to the link or block, not in a footnote.
- The label Ad (short for Advertisement) appears on the link button and in the line under it.
- 18+ and a note that terms apply appear in the same line.
- Paid links carry the HTML attribute rel="sponsored nofollow noopener", so search engines read them as paid.
- A link that only points to a source, such as the ACMA register or a regulator, is not an advertisement and is not labelled.
Editorial text is never written to look like an advertisement, and an advertisement is never written to look like editorial text. We do not use athletes, celebrities or influencers.
Where this stands: paid blocks and links are marked Ad beside them.
What payment does not change
- Who is listed. An operator appears on a page only if it is on the ACMA register of licensed interactive gambling providers, checked as at the date shown.
- How a check is read. Every operator gets the same twelve checks, with the same wording: Found, Not found on the page checked, or Not confirmed. See how we check bookmakers.
- The order. Lists are alphabetical, not by merit.
- The wording. We do not change a sentence because an operator or an advertiser asks.
A correction needs a source, not a payment; see Report an error. The rules of the editorial team are in the editorial policy.
Where this stands: listing, results, order and wording do not depend on payment.
Partners on a date, and how to report a breach
| Partner | Date of list |
|---|---|
| [partner list: to be supplied by the owner] | [date: to be supplied by the owner] |
If you think a page mixes advertising with editorial text, or a paid link is not labelled, tell us the page address and what you saw, using Contact us. Operator details are on the About page.
18+ only. Gamble responsibly. Get help: Gambling Help Online 1800 858 858. Last reviewed 13 November 2026.